Automations provide you with the ability to create and run multi-step marketing activities with our Process Automations or to easily build complex marketing programs with our Journey Automations.  Both processes utilize a drag and drop interface, allowing you to quickly and easily build the automation of your choice.  Both Automation types offer activities and paths that are configurable based on the needs of your marketing program.  Automations are created to grow with your marketing needs. Whether you are taking those initial steps into email marketing or looking for a more sophisticated email marketing tool, Automations will work for you.