User's GuideContentHeaders & Footers

Headers & Footers

Headers and Footers can be used to ensure consistency across emails. Use them to insert standardized and reusable content, such as branding or legal text, into your messages. Headers are inserted at the beginning of your emails. Footers are inserted at the end.

When creating your email, the following header and footer options are available:

  • Default header and footer
  • Stored header and footer
  • No header or footer

Headers

Headers are inserted at the top of your email. Including a header in your email is optional.

Creating a Header

  1. Click on Headers & Footers under Content in the Email section of the Content Creation menu.
  2. Enter the Header name in the Create New Header/Footer field.
  3. Select Header as the Content Type.
  4. Click Create.
  5. Click the Continue button in the properties step to create your content.
  6. Create your Header. 
  7. Click Save.

Properties

The table below lists the Header configuration properties with their descriptions

Name This is the name of the Header. The header name is what you and other users see in your Headers & Footers folder.
Folder Location This field shows the folder in which the header is stored. To change the folder the header is stored in, click the Select Folder button and choose a different folder.
Distribute to Subclients
 Use this feature to allow your other accounts to utilize the template you have created. This is only available if your account is provisioned with subclients and this feature is enabled. Contact iPost Client Services if you would like this feature enabled.

Content

You can create HTML code directly in the application or drag and drop your HTML file into the workspace.

Click Source in the tools ribbon to exit Source mode. Doing this will take you to a WYSIWYG editor. The application will generate the HTML code while you design within the WYSIWYG editor.

Click Save when you have completed your work.

Footers

Footers are inserted at the bottom of your email. Footers are optional.

All emails must include your company name, client address, and an unsubscribe link. If the following iTL Macros are missing from your email, the Default Footer will appear in preview, as well as, in tests and live sends.

These items are required to ensure compliance with CAN-SPAM regulations:

iTL Macro
 Description
{\client_name}
 The name of your company.
{\sender_postal_addr}
 The sender postal address. This can be viewed and updated with your Client Settings.
{\opt_out_uri}
 A link to the iPost subscription form.

If you use an opt-out mechanism other than one provided by iPost, please contact iPost Client Services to have the {\opt_out_uri} requirement disabled.

  1. Click on Headers & Footers under Content in the Email section of the Content Creation menu.
  2. Enter the Footer name in the Create New Header/Footer field.
  3. Select Footer as the Content Type.
  4. Click Create.
  5. Click the Continue button in the properties step to create your content.
  6. Create your Footer. 
  7. Click Save.

Properties

The table below lists the Footer configuration properties with their descriptions

Name This is the name of the Footer. The footer name is what you and other users see in the Headers & Footers folder.
Folder Location This field shows the folder in which the footer is stored. To change the folder the footer is stored in, click the Select Folder button and choose a different folder.

Content

You can create HTML code directly in the application or drag and drop your HTML file into the workspace.

Click Source in the tools ribbon to exit Source mode. Doing this will take you to a WYSIWYG editor. The application will generate the HTML code while you design within the WYSIWYG editor.

Click Save when you have completed your work.