How to Download the Report
- Click the Reports menu item in the left-hand navigation bar.
- Next, click Subscriber Overview.
- Click the Download button for Subscriber Metrics.
Understanding the Data
Total Subscribed
The number of email addresses that were opted in and eligible for mailing as of the indicated date. This is your total available list size exclusive of opt-outs.
Unsubscribed
The number of addresses that were opted out and therefore ineligible for mailing as of the indicated date as a result of interactions with your regular subscribe/unsubscribe mechanisms (preferences web forms, email, etc.)
Reported Spam
The number of addresses that were opted out because of a spam complaint submitted through their ISP or a third-party anti-spam service such as SpamCop.
Bounced
The number of addresses removed from your list due to repeated failure of delivery attempts.
Total Opted-Out
The total number of unsubscribed email addresses. This is the total of all unsubscribes, spam reports and bounce outs.