Once generated, the reports are only available in the Reports Library for a period of 30 days.
Consolidated Journey Report
The Consolidated Journey Report contains reporting metrics for all journeys within your account over a configurable period of time. All reporting data relates to the sends that occurred during the defined date range. This report can also be run across sub-clients in order to produce one comprehensive report of all journeys at the client level.
The Consolidated Journey Report consists of default and optional reporting metrics.
| Metric | Default/Optional | Description |
|---|---|---|
| Client Name | Default | The name of the client that the journey was sent from. This field will only render if the report is run across sub-clients. |
| Journey Name |
Default |
The name of the journey |
| Email Name | Default | The name of the email activities in the journey |
| Subject | Default | The subject of the email send. |
| Sent | Default | The total number of emails sent. |
| Bounced | Optional | The number of emails that bounced. |
| Bounced Rate | Optional |
The percentage of bounces by contact. |
| Delivered | Optional |
The total number of emails delivered. |
| Delivered Rate | Optional | The percentage of emails that were delivered. |
| Unique Opens | Optional |
The number of unique opens. |
| Unique Open Rate | Optional |
The percentage of opens by contact. |
| Total Opens | Optional |
The total number of opens. |
| Unique Click | Optional |
The number of unique clicks. |
| Unique Click Rate | Optional |
The percentage of clicks by contact. |
| Total Clicks | Optional | The total number of clicks. |
| Click to Open Rate | Optional |
The percentage of clicks compared to opens. |
| Optouts |
Optional |
The total number of optouts. |
| Optout Rates | Optional |
The percentage of of contacts that have opted out using the native opt out link. |
| Conversions | Optional | The total number of conversions. |
| Conversion Rate | Optional |
The percentage of conversions by contact. |
| Total Revenue |
Optional |
The total revenue for the conversions |
| Average Order Value |
Optional |
The average order value for the conversions from the sent |
Configuring a Consolidated Journey Report
To configure a journey report, follow these steps
- Select the Optional Metrics to be output with the report.
- Check the box for Include Subclients if running the report across all clients.
- Select the Time Period for the report.
- Click Run.
The report will run in the background and the status of the report will update to Complete when it is ready. To view the report, click on the name of the report. If you prefer to export the report, use the Actions menu in the manager and the report will export in Excel.