Campaign Tags allows you to group like emails together in order to generate a single report that provides aggregated reporting metrics, as well as reporting by email ticket for that group. Campaign Tags are added during the email configuration step of an email send and the same tag can be applied to one or many emails.
Creating a Campaign Tag
Campaign Tags are created on the Campaign Tag reporting manager. To create a Campaign Tag, follow the steps below.
- Enter the name of the Campaign Tag in the Create New Campaign Field.
- Click Create.
Once created, the Campaign Tag is available to use in an email send.
Campaign Tag Reports
When first accessing Campaign Tags, you will initially see the reporting manager. The reporting manager provides you with basic information regarding each Campaign report. To access the reporting metrics, click on the name of the Campaign Tag.
Once in the Campaign report, you will be able to access the cumulative reporting metrics, as well as the reporting metrics for each email send that included the tag. To access the Email Ticket report for the individual sends, please click on the name of the email activity.
The timeframe for the Journey Sends Report can be changed by using the calendar to adjust the date range for the report. Please note that Campaign Report has a max time frame of 30 days. To change the date range for the report, please follow the steps below.
- Click on the green Report icon next to the date range in the blue bar at the top of the report.
- Select your date range from the available options or create a custom date range.
- Click Apply to apply the new date range to the report.
Once the new date range is applied, the reporting metrics and email sends will update to reflect the new date range.
Cumulative Results
The Cumulative Results displays the aggregate total of all email sends included in the date range. When the date range is changed the cumulative results will update to reflect the new date range. The full campaign report, including all mailings, can be accessed by clicking the Text link next to the Download History in the cumulative results bar. Once clicked, you can enter your email address and you will receive an email when the report is available for download from the iPost FTP.
Reporting Metrics
| Reporting Metric |
Description |
|---|---|
| Name |
The name and subject of the email send that included that campaign tag. |
| Mailing ID | Mailing ID is the iPost internal ID for that mailing. |
| Date/Time | Date/Time is the date and time the email was sent. |
| Sent | Sent displays the number and the percentage of contacts to which the email was sent. |
| Bounces | Bounces displays the number and the percentage of emails that bounced. This includes hard and soft bounces. |
| Delivered | Delivered displays the number and the percentage of emails that were successfully delivered to a contact. |
| Opens | Opens displays the number and the percentage of opens by contacts. |
| Clicks | Clicks displays the number and the percentage of clicks by contact. |
| Complaints | Complaints displays the number and the percentage of contacts that have reported the email as spam to their ISP. |
| Unsubscribe | Displays the number and percentage of contacts that have opted out using the native opt out link. |
| Status | Displays the status of the mailing. In Progress will be displayed while the email is sending. Complete will be displayed once the email is sent to all contacts. |
The Campaign Reports also contains graphs that provide a break out on additional reporting metrics.
Email Delivery
Email Delivery provides a visual illustration of the number of emails that were delivered, soft bounced, or hard bounced. The different metrics are represented by different colors in the graph. If you mouse over the colored sections, you will be provided with a count per metric.
Email Client Usage
Email Client Usage displays the top five user agents for viewing an email. The rest of the user agents are added to the Other category.
Engagement by Device
Engagement by Device displays stats regarding devices contacts use to open their emails. The graph displays data for Desktop or Mobile devices for both Opens and Clicks.
Email Engagement Report
Email Engagement displays metrics regarding how the contacts interacted with the email. Within this report, you can find the total number of Opens and Clicks.