The Summary tab provides the basic reporting metrics for the email send. The name of the email send is located in the blue bar. The subject line for the email is below the reporting metrics.

From within the Email Ticket, you are also able to access the contact information for each reporting metric.  To access the contact information, click on the number being reported for the specific metric.  A results page will appear with the contact’s email address and the date/time of their interaction with the email.  From here, you can chose what you would like to do with this information.

• Create a New List will create a new list that you can use for sending, suppression, or filtering.
• Create a New Sendable Data Table will create a new data table that you can use for sending, suppression, filtering, or SQL queries.
• Export will export the contacts in a CSV format.

Remarketing options are also available from within the Email Ticket.  

• Who Didn't Click
• who Didn't Open or Click

When one of these options is selected, a results page will appear with the contact's email address and the ability to take action on this information.

The report is also available to be downloaded. To export the report, click on the Download Text or Download PDF option for each send.  The Text option will export the reporting metrics in a CSV format while the PDF option exports the reporting metrics as a PDF.  Once clicked, you can enter your email address and you will receive an email when the report is available for download from the iPost FTP.

The Summary tab also contains graphs that provide a break out on additional reporting metrics.

The Click Overlay tab provides the option to see a visual rendering of the email content or the option to view unique clicks by link.  The Click Overlay view will be shown by default.

On the Click Overlay view, the email content for the send will render with visual indicators as to where contacts are clicking.  Links will be highlighted in different colors depending on a contact’s response to the link.  The click percentage is calculated by the number of clicks on the link/unique opens for mailing.  The legend for link colors is displayed at the top of the page. The report can be exported in PDF format by clicking the Export icon on the top right of the page.

On the Click by Link view, each URL from the email content will render with a total number of unique clicks for that URL.  If the 'name' attribute is being used in the HTML code, that information will also be displayed. To access the contact information, click on the number being reported for the unique click.  A results page will appear with the contact’s email address and the date/time of their click.  From here, you can chose what you would like to do with this information.

• Create a New List will create a new list that you can use for sending, suppression, or filtering.
• Create a New Sendable Data Table will create a new data table that you can use for sending, suppression, filtering, or SQL queries.
• Export will export the contacts in a CSV format.

The ISP Delivery tab provides reporting broken out by domain. There are two methods to control which domains appear on the final report.

• View Top Domains
• View Statics Domain

View Top Domains allows you to select the number of domains to appear on the report.  By default, the report will show the top ten domains for the sending list in the report.  View Statics Domains allows you to enter a comma separated list of domains you would like to appear on the report. Once you select your control, click on Refresh to generate a new report.

The ISP Delivery tab is broken into two sections, Delivery and Response.  Within each section is a row for the Mailing Total which provides the same information reported by domain but is reported for the mailing as a whole.

The Links tab allows you to edit any links that were contained within the content of the email after an email send completes.  All links that were included in the content will be listed and assigned a unique URL ID.  If a link is listed multiple times within the email content, it will also be listed multiple times in the Links tab due to the unique URL ID. To edit a URL, please follow these steps.

1. Click on the Edit icon next to the URL to be edited.
2. Once the URL field is editable, proceed with editing the link.
   1. Replace Entire URL updates the full URL that is stored in the database. This option should be used in cases where iTL is not present in the URL
   2. Search and Replace allows you to specify an expression to replace part of the URL. It does not update the URL in the database but instead replaces the string as part of the tracking redirector. This option must be used in cases where iTL is present in the URL. Note the expression is matched against the URL after iTL substitutions have been done.
3. Click Ok once your edits are complete.

The URL update will be reflected only on the sending definition for the mailing.  The actual email that was sent will not be updated.

The Detail tab provides an overview of the email configuration for the send.  It also includes a rendering of the email content.  You can refer back to this tab if you have any question about the configuration of the email send.

The Deliverability Testing tab will only be available if the 250ok integration is configured in your account.  The Deliverability Testing tab will render the inboxing results from the 250ok seeds that were added to the email send.  The tab is broken up into various sections:

Deliverability result definitions:

The Conversions tab will only be available if conversion tracking is configured on your account.  This tab will provide all the conversion related reporting for the email send.

You are also able to export individual contact information within the Conversion tab.  To access the contact information, click on one of the following options:

• Who Converted will provide you with a list of contacts who placed an order.
• Who Did Not Convert will provide you with a list of contacts who did not place an order.
• Conversion Details will provide an export of various data files that contain the raw data for the conversions. 

Both Who Converted and Who Did Not Convert can be created into a list or data table. You can also export them. Select from one of the options below.

• Create a New List will create a new list that you can use for sending, suppression, or filtering.
• Create a New Sendable Data Table will create a new data table that you can use for sending, suppression, filtering, or SQL queries.
• Export will export the contacts in a CSV format.