Once generated, the reports are only available in the Reports Library for a period of 30 days.
The Email Engagement Report allows you to view the response to an email over a period of time relative to when the mailing was sent. The report runs on a specific email and provides a count of the various reporting metrics over time.
The Email Engagement Report consists of multiple tabs that provide the response rate by a specific report metric. You can access the different report metrics by clicking on the tabs.
| Reporting Tab | Description |
|---|---|
| Summary | Response by all reporting metrics for reporting interval. The gray column is a cumulative total of emails sent for all intervals to that point. |
| Delivered | The number of delivered emails by reporting interval. Data is rendered in a line graph. |
| Bounced | The number of bounced emails by reporting interval. Data is rendered in a line graph. |
| Unique Opens | The number of unique opens by reporting interval. Data is rendered in a line graph. |
| Unique Clicks | The number of unique clicks during the reporting interval. Data is rendered in a line graph. |
| Conversions | The number of conversions during the reporting interval. Data is rendered in a line graph. |
| Complaints | The number of complaints during the reporting interval. Data is rendered in a line graph. |
| Unsubscribe | The number of unsubscribes during the reporting interval. Data is rendered in a line graph. |
Configuring an Email Engagement Report
To configure an Email Engagement Report, follow these steps:
- Select an Email.
- Select the time interval to Report Over.
- Fixed Time Period - select a specific start and end date for the reporting interval.
- Time Period Relative to Last Send Time - select a reporting interval relative to the last send.
- Select the Reporting Interval.
- Click Run.
The report will run in the background and the status of the report will update to Complete when it is ready. To view the report, click on the name of the report. If you prefer to export the report, use the Actions menu in the manager and the report will export in Excel.