Funnels allows you to market to contacts that have begun, are in, or have completed a funnel on your website or application. A funnel is a defined series of pages or flow that a contact must successfully navigate in order to complete an event. For example, a purchase process would typically be broken into the following 2 funnels:

1.  Cart Abandonment Funnel - Carting product(s) and starting checkout
   1. The following sub-tasks occur:
      1. Contact clicks “Add to Cart” and it loads and displays the items into the shopping cart page (cart.html)
      2. Contact then continues to shop more and/or then navigates to the checkout page (checkout_1.html)
2. Checkout Funnel – Navigating through the checkout process
   1. The following sub-tasks occur:
      1. Contact navigates to the first page of the checkout process (checkout_1.html) and completes their contact information and billing information
      2. Contact navigates to the second page of the checkout process (checkout_2.html) with confirms their items to purchase and the cart total
      3. Contact navigates to the third page of the checkout process (thankyou.html) and receives a ‘thank you’ for purchase

In both above sceneries it would be advantageous to market to the contact if they started either of the process and did not finish the respective process. When a Contact begins the process by loading the first page and doesn’t make it to the last page, we consider it an abandoned process or abandoned funnel.

iPost enables you to build and publish funnels (define a start page and end page with any corresponding information that would be useful for personalizing the communication sent to the Contact) in the iPost Script Builder sections of Web Tracking. These funnels can then be set as an entrance event in a Funnel Automation and contacts will automatically flow into the Funnel Automation.